
20 Minuten
One Team.
One Goal.
20 Minuten is Switzerland's leading media company, covering news, sports, and entertainment. When they planned a B2B event built around the energy of American football, they needed pieces that could carry the momentum — caps and sweatshirts for the entire team. The theme: "One Team. One Goal." The challenge: deliver it fast, deliver it right.

The Project
Every brand deserves
a touchdown moment.
This was a fast-paced project. Specs kept shifting, timelines were tight, and details mattered.
We produced caps with front and back embroidery, color-matched down to the Pantone. The sweatshirts: 350gsm heavyweight organic cotton with digital print. Both pieces had to hold up to the energy of a large-scale event — and look like they belonged there.
There were changes right up to the last minute. Sizes, placements, even finishing options. Each round was a reminder that precision and communication are everything when timing can't slip.
This is why merch is never just merch. It's an extension of your story — and it only works if the process holds up.



Planning an event that needs pieces people remember? We'd love to hear about it.
Product
Embroidered Cap
A cap — clean lines, quality embroidery, built to be worn beyond the occasion. The kind of piece that moves from event to everyday without anyone noticing the shift.
- Front & back embroidery
- Pantone color-matched
- Adjustable fit

Product
Heavyweight Sweatshirt 350gsm
A premium organic cotton sweatshirt — clean construction, comfortable weight, made to carry branding with confidence. Versatile enough for events, everyday wear, and everything in between.
- 100% organic cotton
- 350gsm heavyweight
- Digital print
- Unisex fit

What we delivered
Cap
Front & back embroidery, Pantone color-matched
Sweatshirt
350gsm heavyweight organic cotton, digital print
Design
By blaenk studio
Production
Fast-tracked timeline, multiple spec adjustments, samples before production
Your event deserves
pieces people remember.
Tell us about your project — we'll take it from there.



