20 Minuten

One Team.
One Goal.

20 Minuten is Switzerland's leading media company, covering news, sports, and entertainment. When they planned a B2B event built around the energy of American football, they needed pieces that could carry the momentum — caps and sweatshirts for the entire team. The theme: "One Team. One Goal." The challenge: deliver it fast, deliver it right.

20 Minuten custom sweatshirt embroidered cap B2B event Zurich blaenk studio
350gsm SweatshirtEmbroidered CapDigital printPantone-matched

The Project

Every brand deserves
a touchdown moment.

This was a fast-paced project. Specs kept shifting, timelines were tight, and details mattered.

We produced caps with front and back embroidery, color-matched down to the Pantone. The sweatshirts: 350gsm heavyweight organic cotton with digital print. Both pieces had to hold up to the energy of a large-scale event — and look like they belonged there.

There were changes right up to the last minute. Sizes, placements, even finishing options. Each round was a reminder that precision and communication are everything when timing can't slip.

This is why merch is never just merch. It's an extension of your story — and it only works if the process holds up.

20 Minuten custom sweatshirt embroidered cap B2B event Zurich blaenk studio
20 Minuten cap front and back embroidery detail blaenk studio
20 Minuten team wearing sweatshirts at event blaenk studio

Planning an event that needs pieces people remember? We'd love to hear about it.

Product

Embroidered Cap

A cap — clean lines, quality embroidery, built to be worn beyond the occasion. The kind of piece that moves from event to everyday without anyone noticing the shift.

  • Front & back embroidery
  • Pantone color-matched
  • Adjustable fit
Premium cap blaenk studio

Product

Heavyweight Sweatshirt 350gsm

A premium organic cotton sweatshirt — clean construction, comfortable weight, made to carry branding with confidence. Versatile enough for events, everyday wear, and everything in between.

  • 100% organic cotton
  • 350gsm heavyweight
  • Digital print
  • Unisex fit
Premium sweatshirt blaenk studio

What we delivered

Cap

Front & back embroidery, Pantone color-matched

Sweatshirt

350gsm heavyweight organic cotton, digital print

Design

By blaenk studio

Production

Fast-tracked timeline, multiple spec adjustments, samples before production

Your event deserves
pieces people remember.

Tell us about your project — we'll take it from there.